Color Psychology
I though I should share with you guys this small document that I have about Color Psychology. You know that I am a color freak so here you go.
” Our personal and cultural associations affect our experience of color. Colors are seen as warm or cool mainly because of long-held (and often universal) associations. Yellow, orange and red are associated with the heat of sun and fire; blue, green and violet with the coolness of leaves, sea and the sky. Warm colors seem closer to the viewer than cool colors, but vivid cool colors can overwhelm light and subtle warm colors. Using warm colors for foreground and cool colors for background enhances the perception of depth.
Although red, yellow and orange are in general considered high-arousal colors and blue, green and most violets are low-arousal hues, the brilliance, darkness and lightness of a color can alter the psychological message. While a light blue-green appears to be tranquil, wet and cool, a brilliant turquoise, often associated with a lush tropical ocean setting, will be more exciting to the eye. The psychological association of a color is often more meaningful than the visual experience.
Colors act upon the body as well as the mind. Red has been shown to stimulate the senses and raise the blood pressure, while blue has the opposite effect and calms the mind.
People will actually gamble more and make riskier bets when seated under a red light as opposed to a blue light. That’s why Las Vegas is the city of red neon.
For most people, one of the first decisions of the day concerns color harmony. What am I going to wear? This question is answered not only by choosing a style and fabric appropriate to the season, but by making the right color choices. And it goes on from there. Whether you’re designing a new kitchen, wrapping a present or creating a bar chart, the colors you choose greatly affect your final results.
How often have you caught your breath at the sight of a flowerbed in full bloom? Most likely the gardener has arranged the flowers according to their color for extra vibrancy. Have you ever seen a movie in which a coordinated color scheme helps the film create a world unto itself? With a little knowledge of good color relationships, you can make colors work better for you in your business graphics and other applications.
Color is light and light is energy. Scientists have found that actual physiological changes take place in human beings when they are exposed to certain colors. Colors can stimulate, excite, depress, tranquilize, increase appetite and create a feeling of warmth or coolness. This is known as chromodynamics.
An executive for a paint company received complaints from workers in a blue office that the office was too cold. When the offices were painted a warm peach, the sweaters came off even though the temperature had not changed.
The illusions discussed below will show you that sometimes combination of colors can deceive the viewer, sometimes in ways that work to your advantage. They can also cause unfortunate effects in your graphics, so be sure to watch out for these little traps.
Sometimes colors affect each other in unexpected ways. For example, most colors, when placed next to their complements, produce vibrating, electric effects. Other colors, in the right combinations, seem quite different from what you’d expect.
The most striking color illusions are those where identical colors, when surrounded by different backgrounds, appear to be different from each other. In a related effect, different colors can appear to be the same color when surrounded by certain backgrounds.
When you look at a colored object, your brain determines its color in the context of the surrounding colors.
In this picture, the two bows are the same color, but because the surrounding areas are strikingly different in contrast, it seems to our eyes that they are different. Keep this effect in mind when creating graphics where color matching is critical. If you attempt to match your corporation’s official colors, you may find that even if you achieve an exact match, it may look wrong in context.
In the same way that one color can appear different in different surroundings, two similar colors may appear to be identical under some conditions. Even though the two symbols are actually slightly different tones, the contrasting backgrounds cause our brains to think that they are the same color. This effect is harder to control, but be aware of it because it can affect your graphics in hidden ways.
The feeling you get when looking at bright complementary colors next to each other is a vibrating or pulsing effect. It seems that the colors are pulling away from each other. It’s caused by an effect called color fatiguing. When one color strikes a portion of the retina long enough, the optic nerve begins sending confused signals to the brain. This confusion is intensified by the complementaries.
Mixing brilliant complementary colors gets attention, but it should be used with restraint. The effect is disconcerting and can make your eyes feel like they’ve been shaken around.
If you want to use complementary colors without causing discomfort, you can outline each of the colors with a thin neutral white, gray or black line. The outlines separate the two colors, which helps your brain keep them separated.
When two very similar colors touch in an image, both colors appear to wash out and become indistinct. This is because the borders between the colors are difficult to distinguish and your brain blurs the colors together.
If you outline each of the colors with a thin neutral white, gray or black line, the colors become easier to distinguish. This is called the stained glass technique and is a way to reduce this blurring of the colors. ”
Some links: Do different colors affect your mood? / How Colors Impact Moods, Feelings, and Behaviors / Color symbolism and psychology / Business, Sales and the World Wide Web Are In Color
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I though I should share with you guys this small document that I have about Color Psychology. You know that I am a color freak so here you go.
” Our personal and cultural associations affect our experience of color. Colors are seen as warm or cool mainly because of long-held (and often universal) associations. Yellow, [...]
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Need to continue what I’ve start.
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BACKGROUND:
EUROPE BY DESIGNERS is an international artistic project whose aim is to unveil a multitude of images [...]
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Youtube is not only available in HD, is now available in Super HD!
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I think you might love this short film. I was impressed when I saw it 2 months ago.
by – Rova Film
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So here I start:
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2 days ago I receive this email so I though you might now. For more information you can email them or ask me right here.
~~~
Are you gifted in spotting fun and specialty out of the ordinary? It’s time to
share the joy with everyone around the globe!
Search your album, or grab your camera and capture the [...]
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I can dance. Actually I am pretty good…take a look.
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Have a good weekend ahead.
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I want to start with something that bother me these days and probably in the next 2 months – the Celsius guy (31 °C in Timisoara as we speak).
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Not much to say about this brilliant team. United till death!
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Hurry up boys and girls…
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I think i told you about this one. Do you have money? Oh common is cheep, go buy some!
Tank Theory.
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My friends from QBN are so funny.
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Keep it real mates.
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All right, all right, I know I am responsible for a previous post – Loading… , but this god damn job goes slow like hell.
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One of my favorite band, and video from all time.
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o_O This was my reaction when I first see this web application. This is LIVE TRACE over the internet.
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Awesome stuff, Vector Magic.
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These are some prints that I’ve made to test my new HP printer.
Send me a note if you want to have the source file from one of these.
Also I was featured on cpluv, so I am kind of happy. Is my first featured on cpluv.
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Hey check this out, I was featured in OMAGIU#8. You can buy it from Romania, Germany, UK or Sweden. It is in English too.I have a lot of awesome stuff to do, talk to you later. Also I will be back with some other high qualiy photos(these are, phone made).
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Hey gang, let’s bang the place. For this show I have nothing prepare, I will do it freestyle.
Spread the word and let’s start Gang Bang.
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Edit: RADIO OFF, thanks you.
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Oh man I am so sad. L. Hamilton came on 7 in the last race at the season . But still happy because Kimi is my second favorite. Good job Kimi, it seems it was your time to win. Anyway I think next year Lewis will be over all.
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Go test your Webster now on browsershots. This application test your web design in different browsers. Hm guy don’t you think this web application is cool?
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Yes yes, I almost finish my collaboration with Karoly Kiralyfalvi for THE KDU.
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Keep those eyes peeled, because our Fall/Winter collection, CONQUEST, will be rolling in very shortly.. Full of some of the roughest graphics to date, this season is sure to crush them all.
tanktheory.com
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Hey gang, you know what this poster means? Yes you are right we will have a great time on Monday during our show at depthcore radio. We are going LIVE baby, and I hope we will have a lot of listeners. Just stay tune and check the clock.
GANG BANG SHOW
MONDAY AT 11:00 PM GMT+2
Only [...]
- Achmed dead Terrorist
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- TRUST THE KDU
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Told you I join The KDU, now is time to show you what I’ve made for THE KDU.
Till next time TRUST THE KDU.
- Pimp
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Hey make some noise I launch my new look and some minor updates. So you better check it out and spread the word. Thanks goes to Nedelcu Marius for the help.
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A month ago a friend of mine (Andrei Serdeliuc) ask me to make a blog theme for him. You know me, I don’t like the web and web design. But anyway you know that I never refuse a friend and a challenge. So there you go, I made this.
Is still not 100% like the [...]
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You know I am never bored so today I actually was a little bored so I start making some stupid thing with the technology around me. So because I’ve ask Ravi one week ago how to make some nice scans with my face, and he tell me how to make them of course, I just [...]
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I was thinking you want to see this.
- How to make a web 2.0 button
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Hey gang!
I know there are a lot of tutorial about how to make a Web2.0 button, but here is mine.
This is my first tutorial but not the last. Some complicated tutorial are coming on their way soon – illustrator, web design, typo etc.
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- Good news.
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September 27th, 2007
• 4 CHello ladies and gentlemen, I am back from my little trip from Bucharest. I spend a lot of great time there during the URBANART show, and also a great time spending with one of my favorites design studios from Romania, OKAPISTUDIO. Also I meet my friends from MB Dragan Agency, Alex Buga and Mihai Dragan, [...]
- Up to date!
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September 15th, 2007
• 2 CI just want to inform that I’ve recently update my behance (where I’ve got my second featured-thank you guys), cpluv, and humblevoice.
I think is Flickr time now. So go add, fav and comment!
And btw my friend from NTMY featured my updates. Vote my design here on cpluv.
Some new and nice news to come so [...]
- Tank Theory
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September 13th, 2007
• 2 CYesterday I was receiving an email from my friend Zach, the owner of Tank Theory enter in who was telling me that Tank TheoryStash Mag with my design and other. Stash Mag, is one of the west coast’s premier hip/hop magazines.
Here is what I’ve done for Tank Theory. Zach also told me that he [...]
- *NEW Download
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September 11th, 2007
• 2 CLets talk about something new. What is new? A new thing is Behance. A very cool place for us, designers and artist. You can find me here, and Etcetering here. Come back and tell me what do you think, and don’t forget to add me and vote.
Another new thing is that Nice To Meet You [...]
- Updates.
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Oi oi gang, lot of updates on my portfolio you must to check it out.
Also the new depthcore pack has arrived, help us to spread the word.
- Big brother wedding-photos
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Ok i can post photos from my big brothers wedding because the CD with photos from the wedding is official been launch.
Lol so I am not responsible for what you will see here
Anyway I just want to let you know that, my brothers wedding was F****G AWESOME. Also like usual I was the [...]
- Free day-talking about PUPSHA, my girl
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Today is a fucking free day for me. Nothing to do. So I was thinking to talk about anything and post more on the blog.
Firs I want to all of you meet my girl, so I will post some photos here (photos that I’ve made one year ago).
She is so cute, and she support me [...]
- Future plans.
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Boys and girls, how are you today?
Let me tell you a bit about my last 2 months. I was really stressed out, oh man I was like hell. In the last 2 month I was treated my possibility job at one of the greatest web agency, Fantasy Interactive. They give me interviews, tests and [...]
- Elle-interview
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Oi mates, finally the Elle september number is out. There you can find an interview with me, Radu Pop, Matei Branea, Oana Mihaela and Dragos Strat from Romania (also your love Matei). It was really a joy to make this interview, but it suck because is only for Romania.
Sorry guy and all my friend [...]
- .com / .ro
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Hey gang sup?
This week I buy the stefanlucut.ro , so now is all mine
I am thinking to have 2 different sites but I must think again about this. Also i was thinking to move my blog there but neah.
However I am happy because now I own the internet, I am like Vodafone [...]
- Interview – Q-cube
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Name – Stefan Lucut
Age – 21
Born – Romania
Status – Designer/Artist
Style – Abstract/Surrealism
What was your child hood like?
Oh man…. it was like the wild, wild, west. Yeah, I was born in 1986 in Ploiesti, kind of a small city. I live in a wild hood full of gipsy and their horses, full [...]
- Manchester United
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Many of you know that i LOVE Manchester, is my favorite since i was 5 years old. Today they did a great job against Chelsea.
Edwin van der Sar was the hero today for Manchester.
FA Community Shield
Wembley Stadium, 5 August 2007
CHELSEA 1
Malouda 45
MANCHESTER UNITED 1
Giggs 35
(United win 3-0 on penalties)
- My first job
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Yes yes yo. this was my first job as a head designer at Anomic618 studio in Timisoara more then 2 years ago. Yeah and in the first picture is me and my girl standing on my “head designer desk” and in the second photo is my team. Def a great period for me as a [...]
- Options…
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There are moments in this life when you must say “YES”. Yes, I have a big brother (24 years old) who want to say “YES”.
Ok I am talking about his wedding. My big brother will married on 16.aug.2007, so he ask me to make some invitation. He love the “coldwell-banker” brochure, and there you go.
After [...]
- Le tour
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Le tour
- I was born to be a model?
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This photos are for my fans (kidding), are for the girls. Yeah this is me almost 2 years ago, in the back of my university.
What do you think: should I follow modeling career?
Anyway I follow the art career….
- History
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Oh yeah. Last weekend i was home at my parents house. I was there where i live 18 years.
I just find my dad there because my mother and my little brother were at the see (Marea Neagra) in vacation. So I was just with my dad and tones of photos with me since I [...]
- How are you?!
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Ok lets start with me.
This week was a hard one, because of our moving from etcetera.com.ro/blog to etcetering.com.
Everything is perfect now the DB is on his place the new look is cool and funky, we have a nice forum(without people on it ), but altogether everything is cool because of the new interviews [...]
- Cut&paste
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Yes yes i manage to print it. My campaign against plastic surgery – Cut&PAste is now on the paper because of a good friend of mine (Armando) print them on his HP plotter for free. Thank you very much mate and I will waiting for you to come at my house to eat a special [...]
- 115 Art Part Two catalogue
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This is the 115 Digital Art Gallery catalogue. For the one’s who don’t know I have 3 art works there on Eminescu 115 Bucharest/Romania. They even write a few words about me; I love them all. Much love for beaucoupzero, just like that.
P.S. for the one who don;t have the catalogue, just send me a [...]
- Old Prints
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These are some old prints that i find under my bed. Jeezzz. The shot are not so good because are made with my phone.
I still waiting your shot from my Superfamous one print for all.
- 100% stefanlucut.com
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This is my new look, white, black and a little green. I’ve put there a lot of new stuff, and still more to come.
Tell me your opinion about it.
- RETIRED.
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Hope you enjoy my latest pieces.
I want to tell you something important (important for me, not for you), I will quit digital art and i will dedicated my entire life for typography and design and also industrial design.
Digital art is full of artworks, great ones or bad ones. I am in the middle (IMO), I [...]
- DepthCore XXXX – Empire
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Justin Maller inform us:
The depthCORE.com collective invites you to help us celebrate our 5th birthday by unveiling our 30th release – ‘EMPIRE‘.
The pack itself is one of our most stylistically varied, featuring over one hundred new and original pieces of art and music from a diverse selection of our membership; members new and old contributed [...]
- REMIX MY PIECE!-CONTEST
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Ok i was thinking to give you all the From Within piece for remix.
From Within is my best piece till now in my opinion.
All the remix pieces will be featured in my journal, but like a dude say, There can be only one; So for the winner I will give host and a domain name [...]
- Cool stuff
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Yeah hy everyone. Is 23:03 here in Romania/Timisoara, I am watching TV and hope someone will help me out with a 3d render; I need it for school-for tomorrow.
Anyway this is not a big thing. The big thing is that I think i will come to SUA because of KIM. <3
I think it will be [...]
- Everything is cool (almoust)
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People. First i was on the print shop right now to pick up my mesh. And what to see?
They print my piece on a mesh full of wholes. WHY?- this was my question.
It isn’t look bad but def will look better on a full covered mesh. So this ruin my day from the start.
Second i [...]
- Need help!
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Ok i didn’t want to do that but it seems is a must.
I want to redesign my portfolio since i am a freelancer, so i can put there some corporate shit for the potential clients.
But i have some problems. Firs I am not good at anything else, just design. Second i don’t have time for [...]
- No problem
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Ok i am bored. I am watching Romania-Slovenia and is 1-0 for Romania but the game isn’t to impressive.
I see that my Nokia designs doesn’t have to much impact, or there are some “good” guys who vote for the “greates design”.
Anyway i am glad that i understand the “spirit. Is going like that; the more [...]
- Nokia Nseries part II
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Ok this is the last series. There you go another 6 designs from me for Nokia.
Go vote again!!!
- Nokia Nseries
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Ok this are my designs for NOKIA NSERIES. And i have more but they don’t put them in yet.
I have one star for each because I am from Romania and I am not love here in Romania.
Anyway forget about this and go vote. Vote for me guys or just vote your favorite [...]
- There you go
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There you go boys and girls, I decided to make a personal blog. For what? for the latest news about me and what I am doing 24/24 hours. So i announce you that you will find stunning things about me from this blog.
I also announce you that i will have a special section named “free [...]
- Etcetera change his “face”
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Yesterday i put a new “face” on Etcetera; a design and style by Derek Punsalan adapted by us. Is more clean and it really looks great.
You can see all the features clearly and still more to come. Stay close to us.
- Print bonus for all
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And now after everyone receive their request, I will give for those who love me the Superfamous piece at dimension 90X200cm. You can download the TIF from here!!
I must tell you that i have it in my room and is really AWESOME!!
Enjoy.
- Final destination
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Hello boys and girls.
First of all i want to say that i am in a good mood here with my girl. Long time no see her but now i am like in HEAVEN.
Second I want to tell you all the reason for why i give my work for free. Or why I am doing all [...]
